MUJI Campaign
This project focuses on devising a fresh strategic approach for Muji and crafting a brand identity system that aligns seamlessly with the company core values.
Project type
Social Media, Brand Campaign
Year
2024
Role
Concept Designer
Tools
Photoshop, InDesign
Brand overview
MUJI is a Japanese company known for offering thoughtfully designed items at affordable prices, all while keeping their branding subtle. I aimed to create a slogan that embodies the essence of simplicity, sparks interest, and positions MUJI as a conscious and non-materialistic brand.
Simplicity
MUJI items are presented in minimalist packaging featuring a label tag that contains essential product details. This distinct labeling method serves as a powerful brand identifier, and I aim to incorporate this design concept into the upcoming campaign.
