Café Haru

The goal of this project is to develop a distinct brand image for a cafe by creating promotional materials that effectively represent the brand's identity.

Project type
Brand Identity

Year
2024

Role
Creative Director

Tools
Illustrator, Photoshop

Concept overview

Café Haru embodies a sanctuary where the rich aromas of freshly brewed coffee mingle with a tranquil atmosphere. The café's interior features a blend of soft, natural hues and minimalist design elements, creating an environment that promotes relaxation and contemplation.

Cozy. Inviting. Cat-legant.

Haru, the charming cat who serves as the café's mascot, reflects the essence of the space—gentle yet intriguing. Patrons are invited to embrace the calmness and warmth of Café Haru, spending moments with Haru as they enjoy their beverages. The café not only provides a delightful menu but also fosters a sense of community, making it a unique destination for coffee lovers and cat enthusiasts alike.

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Aeternum Project